This is a time for brave wind CEOs. The world depends on you
What do you want to be remembered for? That you ran away when the going got tough, or you found the solutions the world desperately needs?
Everyone has to electrify. That is why decision makers in the renewable energy industry have the most important jobs in the world right now. Through legacy companies, start-ups or oil majors that move into a renewable era.
You’re not just in your job to make your company successful. You’re part of the squad that has to save the planet via electrification.
If that task doesn’t motivate you, you are certainly in the wrong industry at the wrong time.
Analysts at DNV estimate that wind power capacity will be six times greater in 25 years than it was in 2023.
If there is anything that can define a megatrend, this is it.
But the wind industry face huge challenges. Short-term growth projections are way down. The financial struggles are huge. Companies are cutting their losses.
This is not a time to drop everything and run, like BP has done.
This is a time for courageous leaders who can find a profitable way forward to a goal that is a lot bigger than increasing BP’s share price.
In a world with an increasing amount of misinformation and fake news around renewables, it is our role to provide clear, accurate and insightful reporting for our readers.
As the new publisher and editor in chief, it’s my responsibility to help the editorial team improve our well-established coverage even further, and reach even more readers in and around the industry.
It’s every editorial publication’s responsibility to hold power to account.
Over the coming months we will start to explore those power markets in greater detail than before. These markets are essential to a huge amount of wind power producers, but also to data centre operators and other major electricity users.